Customer management strategies need to move up the regional corporate agenda
- United Arab Emirates: Thursday, March 07 - 2013 at 12:45
- PRESS RELEASE
Customer Management, to the relief of many a dissatisfied buyer, is finally being taken more seriously in the region and the new technologies and best practices involved are set to be major themes of this year's Middle East Call Centre 2013 show (MECC '13) in Dubai from June 3-6.
Continued Keenaghan, "the annual MECC event highlights and explores the key issues that regional call centres and by extension, other customer interaction departments, grapple with on a daily basis. So, whilst other channels such as social media are also rapidly gaining traction, the call centre is still the main point of contact for many customers. As such, not only is the call centre providing both service and sales functions, but the organisation's reputation and brand depends on the quality of that interaction. Organisations, for example, that don't see the imbalance between investing significant amounts in marketing interventions such as newspaper ads, billboards, TV campaigns, etc w ith dubious and ever diminishing RoI and the under-investment in people development and supporting systems to provide positive customer experiences are not being realistic about how things are changing and how they need to adapt."
This year's MECC '13 show will be the biggest in the series to date. Three separate tracks are planned for the main conference covering customer experience management, operational excellence and technology/outsourcing issues, and delegates can then deepen their knowledge even further at a plethora of supporting workshops. The highlight for many attending the show will be the annual Middle East Call Centre Awards 2013 gala dinner; here they will find out how well they are doing against their peers in the region. Running alongside the MECC 2013 conference is the Middle East Call Centre 2013 Exhibition where the industry's top customer management service and product providers will be showcasing their latest innovations, and technologies.
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of Mediaquest FZ LLC. Mediaquest FZ LLC is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.