Darwazeh Motors unveils top-notch Italian motorcycling brands in Jordan

Attending the event was a delegation from Piaggio Group including the Vice President of Piaggio Group Mr. Massimo Mirosi, Head of EMEA Region Importers, Mr. Massimiliano Gerbi, and CEO of Darwazeh Motors Mr. Tamer Darwazeh, alongside other influential figures.

The new product lineup was also introduced to media representatives, biking professionals and biking groups including; Jordan Riders, Jordan Bikers, HOG, and Adiga Riders, and others from the biking community. This new development in the Jordanian motor biking arena was held on the sidelines of the Italian Week Festivities held between October 14th and October 20th, 2012 in Jordan.

"We are proud to introduce the Italian Piaggio motorbikes to the Jordanian biking community," said Tamer Darwazeh, CEO of Darwazeh Motors. "This new addition will serve as a pivotal advancement in the local motor biking arena, which is still in its modest beginnings here in Jordan," added Darwazeh

He further explained that Darwazeh Motors has always made the forefront of its priorities to enrich the Jordanian market with leading motoring brands, fulfilling its role as a shaper of motoring trends, an introducer of new means of transportation, and a creator of experiences for mooting enthusiasts and biking lovers in Jordan.

"We at Darwazeh Motors strove to bring the Piaggio motorbikes to Jordan on account of the technological advancement, originality, elegance in design, and style they embody. The brand encompasses a long history of Italian motor biking ingenuity, and we will continue to bring the latest this brand has to offer to Jordanian market, ensuring that our showrooms have the latest and greatest in the field," he added.

The Darwazeh showroom will showcase a wide range of Piaggio models including the Moto Guzzi, known for its elegant design, classic style and power on the road, alongside the Vespa which symbolizes chic Italian fashion and cultural ingenuity, not to mention Aprilia, the winning sports bike of the Superbike World Championship 2012, alongside other models fit for city streets motor biking on account of their smart technology, and environmental friendliness.

The Piaggio brand was first established in the city of Pisa in Italy in 1884, spearheading the introduction of leading brands like Aprilia, Moto Guzzi, Piaggio, and Vespa into the local market.