ACTION ADVERTISING & MARKETING

Wood Office Furniture Manufacturing

NAICS #337211 | This U.S. industry comprises establishments primarily engaged in manufacturing wood office-type furniture. The furniture may be made on a stock or custom basis and may be assembled or unassembled (i.e., knockdown).

Sign Manufacturing

NAICS #33995 | This industry comprises establishments primarily engaged in manufacturing signs and related displays of all materials (except printing paper and paperboard signs, notices, displays). Printing advertising specialties or printing paper and paperboard signs, notices, and displays--are classified in Industry 323110, Printing; Manufacturing and printing advertising specialties--are classified in the manufacturing sector according to products manufactured; Manufacturing die-cut paperboard displays--are classified in U.S. Industry 322299, All Other Converted Paper Product Manufacturing; and Sign lettering and painting--are classified in Industry 541890, Other Services Related to Advertising.

Management, Scientific, and Technical Consulting Services

NAICS #5416 |

Advertising Agencies

NAICS #54181 | This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising). Purchasing advertising space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies; Conceptualizing and producing artwork or graphic designs without providing other advertising agency services--are classified in Industry 541430, Graphic Design Services; Creating direct mail advertising campaigns--are classified in Industry 541860, Direct Mail Advertising; Providing marketing consulting services--are classified in U.S. Industry 541613, Marketing Consulting Services; and Selling media time or space for media owners as independent representatives--are classified in Industry 541840, Media Representatives.

Media Buying Agencies

NAICS #54183 | This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly. Selling time and space to advertisers for media owners as independent representatives--are classified in Industry 541840, Media Representatives; and Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies.

Media Representatives

NAICS #54184 | This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners. Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies; and Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies.

Display Advertising

NAICS #54185 | This industry comprises establishments primarily engaged in creating and designing public display advertising, campaign materials, such as printed, painted, or electronic displays, and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. Providing sign lettering and painting services--are classified in Industry 541890, Other Services Related to Advertising; Printing paper on paperboard signs--are classified in Industry 323110, Printing; Erecting display boards--are classified in Sector 238990, All Other Specialty Trade Contractors; and Manufacturing electrical, mechanical, or plate signs and point-of-sale advertising displays--are classified in Industry 339950, Sign Manufacturing.

Direct Mail Advertising

NAICS #54186 | This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists. The direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples--are classified in Industry 541870, Advertising Material Distribution Services; Distributing advertising specialties for clients who wish to use such materials for promotional purposes--are classified in Industry 541890, Other Services Related to Advertising; Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies; Compiling and selling mailing lists without providing direct mail advertising services--are classified in Industry 511140, Directory and Mailing List Publishers; and Broadcasting exclusively on the Internet--are classified in Industry 516110, Internet Publishing and Broadcasting.

Advertising Material Distribution Services

NAICS #54187 | This industry comprises establishments primarily engaged in the direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. Establishments in this industry use methods, such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores. Creating and designing advertising campaigns for the purpose of distributing advertising materials or samples through the mail--are classified in Industry 541860, Direct Mail Advertising; Publishing newspapers or operating television stations or on-line information services--are classified in Sector 51, Information; and Distributing advertising specialties (e.g., key chains, magnets, or pens with customized messages imprinted) to clients who wish to use such materials for promotional purposes--are classified in Industry 541890, Other Services Related to Advertising.

Convention and Trade Show Organizers

NAICS #56192 | This industry comprises establishments primarily engaged in organizing, promoting, and/or managing events, such as business and trade shows, conventions, conferences, and meetings (whether or not they manage and provide the staff to operate the facilities in which these events take place). Establishments primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as festivals (whether or not they manage and provide the staff to operate the facilities in which these events take place), are classified in Industry Group 7113, Promoters of Performing Arts, Sports, and Similar Events.