DOUBLE CLICK ADVERTISING

Advertising Agencies

NAICS #54181 | This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising). Purchasing advertising space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies; Conceptualizing and producing artwork or graphic designs without providing other advertising agency services--are classified in Industry 541430, Graphic Design Services; Creating direct mail advertising campaigns--are classified in Industry 541860, Direct Mail Advertising; Providing marketing consulting services--are classified in U.S. Industry 541613, Marketing Consulting Services; and Selling media time or space for media owners as independent representatives--are classified in Industry 541840, Media Representatives.

Graphic Design Services

NAICS #54143 | This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills. Establishments primarily engaged in creating and/or placing public display advertising material are classified in Industry 541850, Display Advertising; and Independent artists primarily engaged in creating and selling visual artwork for noncommercial use and independent cartoonists are classified in Industry 711510, Independent Artists, Writers, and Performers.

Service Establishment Equipment and Supplies Merchant Wholesalers

NAICS #42385 | This industry comprises establishments primarily engaged in the merchant wholesale distribution of specialized equipment and supplies of the type used by service establishments (except specialized equipment and supplies used in offices, stores, hotels, restaurants, schools, health and medical facilities, photographic facilities, and specialized equipment used in transportation and construction activities). Merchant wholesale distribution of janitorial and automotive chemicals--are classified in Industry 424690, Other Chemical and Allied Products Merchant Wholesalers; Merchant wholesale distribution of piece goods, fabrics, knitting yarns (except industrial), thread and other notions--are classified in Industry 424310, Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers; and Merchant wholesale distribution of industrial yarns--are classified in Industry 424990, Other Miscellaneous Nondurable Goods Merchant Wholesalers.

Prepress Services

NAICS #323122 | This U.S. industry comprises (1) establishments primarily engaged in prepress services, such as imagesetting or typesetting, for printers and (2) establishments primarily engaged in preparing film or plates for printing purposes. Engraving of the type done on metal--are classified in U.S. Industry 332812, Metal Coating, Engraving (except jewelry and silverware), and Allied Services to Manufacturers; Manufacturing blank plates (except photosensitive plates) for printing--are classified in U.S. Industry 333293, Printing Machinery and Equipment Manufacturing; and Manufacturing photosensitive plates for printing--are classified in U.S. Industry 325992, Photographic Film, Paper, Plate, and Chemical Manufacturing.

Printing and Related Support Activities

NAICS #3231 |