AL HAWARI FOR ADVERTISING INDUSTRY & MARKETING

Industry Classifications - NAICS

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Display Advertising

NAICS # 54185 | This industry comprises establishments primarily engaged in creating and designing public display advertising, campaign materials, such as printed, painted, or electronic displays, and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. Providing sign lettering and painting services--are classified in Industry 541890, Other Services Related to Advertising; Printing paper on paperboard signs--are classified in Industry 323110, Printing; Erecting display boards--are classified in Sector 238990, All Other Specialty Trade Contractors; and Manufacturing electrical, mechanical, or plate signs and point-of-sale advertising displays--are classified in Industry 339950, Sign Manufacturing.

Other Services Related to Advertising

NAICS # 54189 | This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services). Creating advertising campaigns and placing such advertising in newspapers, television, or other media--are classified in Industry 541810, Advertising Agencies; Designing and implementing public relations campaigns--are classified in Industry 541820, Public Relations Agencies; Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies; Selling media time or space for media owners as independent representatives--are classified in Industry 541840, Media Representatives; Providing display advertising services (except aerial)--are classified in Industry 541850, Display Advertising; Providing direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples--are classified in Industry 541870, Advertising Material Distribution Services; Providing direct mail advertising services--are classified in Industry 541860, Direct Mail Advertising; Publishing newspapers or operating television stations or on-line information services--are classified in Sector 51, Information; and Providing marketing consulting services--are classified in U.S. Industry 541613, Marketing Consulting Services.

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