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Industry Classifications - NAICS

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Other Services Related to Advertising

NAICS # 54189 | This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services). Creating advertising campaigns and placing such advertising in newspapers, television, or other media--are classified in Industry 541810, Advertising Agencies; Designing and implementing public relations campaigns--are classified in Industry 541820, Public Relations Agencies; Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies; Selling media time or space for media owners as independent representatives--are classified in Industry 541840, Media Representatives; Providing display advertising services (except aerial)--are classified in Industry 541850, Display Advertising; Providing direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples--are classified in Industry 541870, Advertising Material Distribution Services; Providing direct mail advertising services--are classified in Industry 541860, Direct Mail Advertising; Publishing newspapers or operating television stations or on-line information services--are classified in Sector 51, Information; and Providing marketing consulting services--are classified in U.S. Industry 541613, Marketing Consulting Services.

Telephone Call Centers

NAICS # 56142 | This industry comprises (1) establishments primarily engaged in answering telephone calls and relaying messages to clients and (2) establishments primarily engaged in providing telemarketing services on a contract or fee basis for others, such as promoting clients' products or services by telephone; taking orders for clients by telephone; and soliciting contributions or providing information for clients by telephone. Telemarketing establishments never own the product or provide the service that they are representing and generally can originate and/or receive calls for others. Providing paging and beeper transmission services--are classified in Industry 51721, Wireless Telecommunications Carriers (except Satellite); Organizing and conducting fundraising campaigns on a contract or fee basis, that may include telephone solicitation services--are classified in Industry 56149, Other Business Support Services; and Gathering, recording, tabulating, and presenting marketing and public opinion data, that may include telephone canvassing services--are classified in Industry 541910, Marketing Research and Public Opinion Polling.

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