AL KHALEEJIAH INTERNATIONAL ADVERTISING & MEDIA

Industry Classifications - NAICS

• » Other Communications Equipment Manufacturing

• » Service Establishment Equipment and Supplies Merchant Wholesalers

• » Publishing Industries (except Internet)

• » Motion Picture and Video Production

• » Sound Recording Studios

• » Television Broadcasting

• » Video Tape and Disc Rental

• » Management, Scientific, and Technical Consulting Services

• » Advertising Agencies

• » Media Representatives

• » Display Advertising

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Other Communications Equipment Manufacturing

NAICS # 33429 | This industry comprises establishments primarily engaged in manufacturing communications equipment (except telephone apparatus, and radio and television broadcast, and wireless communications equipment). Manufacturing telephone apparatus--are classified in Industry 334210, Telephone Apparatus Manufacturing; Manufacturing radio and television broadcast and wireless communication equipment--are classified in Industry 334220, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing; and Manufacturing automobile audio and related equipment--are classified in Industry 334310, Audio and Video Equipment Manufacturing.

Service Establishment Equipment and Supplies Merchant Wholesalers

NAICS # 42385 | This industry comprises establishments primarily engaged in the merchant wholesale distribution of specialized equipment and supplies of the type used by service establishments (except specialized equipment and supplies used in offices, stores, hotels, restaurants, schools, health and medical facilities, photographic facilities, and specialized equipment used in transportation and construction activities). Merchant wholesale distribution of janitorial and automotive chemicals--are classified in Industry 424690, Other Chemical and Allied Products Merchant Wholesalers; Merchant wholesale distribution of piece goods, fabrics, knitting yarns (except industrial), thread and other notions--are classified in Industry 424310, Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers; and Merchant wholesale distribution of industrial yarns--are classified in Industry 424990, Other Miscellaneous Nondurable Goods Merchant Wholesalers.

Publishing Industries (except Internet)

NAICS # 511 | Industries in the Publishing Industries (except Internet) subsector group establishments engaged in the publishing of newspapers, magazines, other periodicals, and books, as well as directory and mailing list and software publishing. In general, these establishments, which are known as publishers, issue copies of works for which they usually possess copyright. Works may be in one or more formats including traditional print form, CD-ROM, or proprietary electronic networks. Publishers may publish works originally created by others for which they have obtained the rights and/or works that they have created in-house. Software publishing is included here because the activity, creation of a copyrighted product and bringing it to market, is equivalent to the creation process for other types of intellectual products.

In NAICS, publishing the reporting, writing, editing, and other processes that are required to create an edition of a newspaper is treated as a major economic activity in its own right, rather than as a subsidiary activity to a manufacturing activity, printing. Thus, publishing is classified in the Information sector; whereas, printing remains in the NAICS Manufacturing sector. In part, the NAICS classification reflects the fact that publishing increasingly takes place in establishments that are physically separate from the associated printing establishments. More crucially, the NAICS classification of book and newspaper publishing is intended to portray their roles in a modern economy, in which they do not resemble manufacturing activities.

Music publishers are not included in the Publishing Industries (except Internet) subsector, but are included in the Motion Picture and Sound Recording Industries subsector. Reproduction of prepackaged software is treated in NAICS as a manufacturing activity; on-line distribution of software products is in the Information sector, and custom design of software to client specifications is included in the Professional, Scientific, and Technical Services sector. These distinctions arise because of the different ways that software is created, reproduced, and distributed.

The Publishing Industries (except Internet) subsector does not include establishments that publish exclusively on the Internet. Establishments publishing exclusively on the Internet are included in Subsector 516, Internet Publishing and Broadcasting. The Publishing Industries (except Internet) subsector also excludes products, such as manifold business forms. Information is not the essential component of these items. Establishments producing these items are included in Subsector 323, Printing and Related Support Activities.

Motion Picture and Video Production

NAICS # 51211 | This industry comprises establishments primarily engaged in producing, or producing and distributing motion pictures, videos, television programs, or television commercials. Producing motion pictures and videos on contract as independent producers--are classified in Industry 711510, Independent Artists, Writers, and Performers; Providing teleproduction and other postproduction services--are classified in U.S. Industry 512191, Teleproduction and Other Postproduction Services; Providing video taping of weddings, special events, and/or business inventories--are classified in Industry 54192, Photographic Services; Providing motion picture laboratory services--are classified in U.S. Industry 512199, Other Motion Picture and Video Industries; Providing mass duplication and packaging of video tapes--are classified in U.S. Industry 334612, Prerecorded Compact Disc (except Software), Tape, and Record Reproducing; and Acquiring distribution rights and distributing motion pictures and videos--are classified in Industry 512120, Motion Picture and Video Distribution.

Sound Recording Studios

NAICS # 51224 | This industry comprises establishments primarily engaged in providing the facilities and technical expertise for sound recording in a studio. This industry includes establishments that provide audio production and postproduction services to produce master recordings. These establishments may provide audio services for film, television, and video productions. Releasing, promoting, and distributing sound recordings--are classified in Industry 512220, Integrated Record Production/Distribution; Providing mass duplication of recorded products--are classified in U.S. Industry 334612, Prerecorded Compact Disc (except Software), Tape, and Record Reproducing; and Contracting with musical artists, arranging for the production of master recordings, and marketing the reproduction rights--are classified in Industry 512210, Record Production.

Television Broadcasting

NAICS # 51512 | This industry comprises establishments primarily engaged in broadcasting images together with sound. These establishments operate television broadcasting studios and facilities for the programming and transmission of programs to the public. These establishments also produce or transmit visual programming to affiliated broadcast television stations, which in turn broadcast the programs to the public on a predetermined schedule. Programming may originate in their own studio, from an affiliated network, or from external sources. Broadcasting exclusively on the Internet--are classified in Industry 516110, Internet Publishing and Broadcasting; Producing taped television program materials--are classified in Industry 512110, Motion Picture and Video Production; Furnishing cable and other pay television services--are classified in Industry 517510, Cable and Other Program Distribution; and Producing and broadcasting television programs for cable and satellite television systems--are classified in Industry 515210, Cable and Other Subscription Programming.

Video Tape and Disc Rental

NAICS # 53223 | This industry comprises establishments primarily engaged in renting prerecorded video tapes and discs for home electronic equipment. Theatrical distribution of motion pictures and videos--are classified in Subsector

512, Motion Picture and Sound Recording Industries; Renting video recorders and players--are classified in Industry 532210, Consumer Electronics and Appliances Rental; and Retailing prerecorded video tapes and discs--are classified in Industry 451220, Prerecorded Tape, Compact Disc, and Record Stores.

Management, Scientific, and Technical Consulting Services

NAICS # 5416 |

Advertising Agencies

NAICS # 54181 | This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising). Purchasing advertising space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies; Conceptualizing and producing artwork or graphic designs without providing other advertising agency services--are classified in Industry 541430, Graphic Design Services; Creating direct mail advertising campaigns--are classified in Industry 541860, Direct Mail Advertising; Providing marketing consulting services--are classified in U.S. Industry 541613, Marketing Consulting Services; and Selling media time or space for media owners as independent representatives--are classified in Industry 541840, Media Representatives.

Media Representatives

NAICS # 54184 | This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners. Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies; and Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies.

Display Advertising

NAICS # 54185 | This industry comprises establishments primarily engaged in creating and designing public display advertising, campaign materials, such as printed, painted, or electronic displays, and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. Providing sign lettering and painting services--are classified in Industry 541890, Other Services Related to Advertising; Printing paper on paperboard signs--are classified in Industry 323110, Printing; Erecting display boards--are classified in Sector 238990, All Other Specialty Trade Contractors; and Manufacturing electrical, mechanical, or plate signs and point-of-sale advertising displays--are classified in Industry 339950, Sign Manufacturing.

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