NAK ADVERTISING

Industry Classifications - NAICS

• » Gift, Novelty, and Souvenir Stores

• » Management, Scientific, and Technical Consulting Services

• » Advertising Agencies

• » Display Advertising

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Gift, Novelty, and Souvenir Stores

NAICS # 45322 | This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios. Retailing gifts and novelties via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers; Retailing stationery--are classified in Industry 453210, Office Supplies and Stationery Stores; and Retailing used curios and novelties--are classified in Industry 453310, Used Merchandise Stores.

Management, Scientific, and Technical Consulting Services

NAICS # 5416 |

Advertising Agencies

NAICS # 54181 | This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising). Purchasing advertising space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies; Conceptualizing and producing artwork or graphic designs without providing other advertising agency services--are classified in Industry 541430, Graphic Design Services; Creating direct mail advertising campaigns--are classified in Industry 541860, Direct Mail Advertising; Providing marketing consulting services--are classified in U.S. Industry 541613, Marketing Consulting Services; and Selling media time or space for media owners as independent representatives--are classified in Industry 541840, Media Representatives.

Display Advertising

NAICS # 54185 | This industry comprises establishments primarily engaged in creating and designing public display advertising, campaign materials, such as printed, painted, or electronic displays, and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. Providing sign lettering and painting services--are classified in Industry 541890, Other Services Related to Advertising; Printing paper on paperboard signs--are classified in Industry 323110, Printing; Erecting display boards--are classified in Sector 238990, All Other Specialty Trade Contractors; and Manufacturing electrical, mechanical, or plate signs and point-of-sale advertising displays--are classified in Industry 339950, Sign Manufacturing.

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