This industry comprises establishments primarily engaged in retailing health and personal care items (except drugs, medicines, optical goods, perfumes, cosmetics, and beauty supplies). Retailing health and personal care items via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers; Retailing orthopedic shoes--are classified in Industry 448210, Shoe Stores; Retailing orthopedic and prosthetic appliances that are made on premises--are classified in Industry 33911, Medical Equipment and Supplies Manufacturing; Retailing prescription and nonprescription drugs and medicines--are classified in Industry 446110, Pharmacies and Drug Stores; Retailing eyeglasses and contact lenses--are classified in Industry 446130, Optical Goods Stores; Retailing perfumes, cosmetics, and beauty supplies--are classified in Industry 446120, Cosmetics, Beauty Supplies, and Perfume Stores; and Retailing naturally organic foods, such as fruits and vegetables, dairy products, and cereals and grains,--are classified in Subsector 445, Food and Beverage Stores.