This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills. Establishments primarily engaged in creating and/or placing public display advertising material are classified in Industry 541850, Display Advertising; and Independent artists primarily engaged in creating and selling visual artwork for noncommercial use and independent cartoonists are classified in Industry 711510, Independent Artists, Writers, and Performers.
