DDB Dubai and TNA/DDB Egypt make their mark at MENA Cristal Awards 2013
- Lebanon: Wednesday, February 27 - 2013 at 12:25
- PRESS RELEASE
DDB Worldwide (ddb.com) announced that the agency has been awarded a series of prestigious medals at the eighth edition of the MENA Cristal Awards in Mzaar, Lebanon, held from February 5 to 7, 2013.
In the same category, DDB Dubai also received a Bronze (Emerald) for Wrigley's 'Spare Your Mouth the Ordeal' campaign.
In the Press category, DDB Dubai received a Gold (Cristal) for Henkel's 'Keep the Color' campaign, created in collaboration with Tribal DDB Dusseldorf.
The campaign was also recognized in the In-store Posters and Displays and Outdoor categories and received two additional Silver awards (Sapphire). DDB Dubai was also recognized in the Print Craft category with Henkel's 'Stain Communities' campaign for which it won a Bronze Cristal (Emerald).
Firas Medrows, Executive Creative Director at DDB Dubai, commented, "It's a great start for the award season indeed. This year's performance at MENA Cristal was outstanding for us. Our passion, dedication and hard work have paid off. With almost the same number of entries and shortlists as last year, we've more than tripled our winnings. We are hungry for more and will continue to challenge ourselves to develop winning innovative creative ideas to engage with consumers. Our goal is to raise the bar and improve our creative product year by year. Enough said, time to celebrate."
TNA/DDB Egypt also won three awards at the MENA Cristal Awards ceremony: one Gold (Cristal) in the Film category for their work for National Bank of Egypt ('You Don't Belong Here' campaign), as well as a Bronze (Emerald) in the Film category for their work for Eva Pharma ('Golden Pack'), which also won one Silver (Cristal) in the new category of Arabic Culture.
Basel El Deeb, TNA/DDB Egypt Managing Director and Head of Creative, believes, "Hard work, creativity, dedication and team spirit were the major factors that made TNA/DDB Egypt the only agency from Egypt to bring back a Gold award in the Film Cristal category this year. We're confident that the Cristals of this year will only mark the beginning, of a series of wins in a prestigious awards rally."
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