Deal 2012 redefines entertainment with 7D cinemas

4D, 5D, 6D and 7D cinemas, the latest family entertainment centre equipments, video games, redemption games, kiddie rides, prize machines and many other innovative offerings were unveiled during the show.

Deal is Middle East's annual focal point for all stakeholders in the amusement and related industries looking for a successful entry or greater growth in the region's markets.

"We have been a part of Deal for the last 13 years and this trade show is probably one of the best amusement shows outside of the US. It has a global appeal and is a platform for new product launches. This year, we launched close to 40 new products at the show including two 6D and 7D immersive Motion Theaters and an array of innovative, interactive, creative and strategy games for all age groups within the indoor and outdoor entertainment space. ASI strongly believes in globally renowned high quality products and ensures that all the products are soak tested to comply with regional and cultural sensitivities prior to launch," said Mr. Prakash Vivekanand, Managing Director, Amusement Services International LLC (ASI).

"We have been the main participator in the Deal show over the last 10 years, and with every passing year we notice more developments and advanced progress with the show. We consider the Deal show to be one that is not just restricted to the Middle East market, but also open up new markets in many other non-M.E. countries and thereby, more new customers to cooperate with. Deal gives us the opportunity to show our latest products in the entertainment industry, since we represent major manufacturers for the ME market, and leads us in securing new projects and deals in the region," said Nabil A. Kassim, General Manager, Warehouse of Games.

According to a research by US based Global Industry Analysts Inc. (GIA) the worldwide market for theme parks is forecast to reach $31.8bn by the year 2017. As per the report, growth will be primarily driven by increased consumer per capita spending on entertainment and leisure platforms, and growing base of middle class households, increasing disposable incomes, urbanization in developing countries, and waxing popularity of mass entertainment.

"The 2012 Deal Expo will be the sixth consecutive year that Rainbow Productions has exhibited as we find it an invaluable opportunity to meet a diverse range of leisure clients in the GCC and many other territories. At Deal we will showcase our bespoke costume characters to the leisure sector, which are used to provide added entertainment for guests and to help promote a venue or a campaign. Rainbow Productions has also designed and manufactured a new Pirate Bear mascot specifically to unveil during Deal 2012. The Pirate mascot will be making personal appearances during the 3-day exhibition at the Dubai World Trade Centre," said Simon Foulkes, Sales & Marketing Director at Rainbow Productions comments on Deal 2012.

Deal 2012 will witness an even larger gathering of key players and visitors in the amusement industry from the Middle East, African, European, Mediterranean and Asian countries. Deal 2011 welcomed several of the amusement industry's leaders, with regional and global names such as Amusement Services International (ASI), Falgas Industries, Rainbow Productions, Zamperla Middle East and Warehouse of Games. Brand names on display included SEGA, Triotech, Magnetic Cash, Simuline and Cogan among others industry majors.