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Demand on organic products rose 20% in 2011: report
- Middle East: Sunday, October 07 - 2012 at 09:30
According to a report by marketing and information services firm Organic Monitor, an increasing preference for natural and organic products in the Middle East has seen the sector grow by 20% last year, as international manufacturers and suppliers are focusing more on halal products. The rise in demand is attributed to increased consumer knowledge of the ingredients used in halal formulations, and the way they are produced, while organic ingredient concepts are thought to be along the same principles, the report said. Globally, the sector is estimated to be worth between €5bn-€14bn, the study said.
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