Desso appoints Shamal Marketing Communications to raise its profile throughout the Middle East region
- United Arab Emirates: Tuesday, January 08 - 2013 at 14:15
- PRESS RELEASE
Leading European carpet manufacturer Desso has appointed Dubai-based boutique PR consultancy Shamal Marketing Communications, to raise its profile throughout the Middle East region and build awareness of its award-winning high quality carpet tiles and broadloom.
In 2008 Desso began its transformational journey towards becoming a 100% Cradle to Cradle company by signing a partnership agreement with Hamburg-based Environmental Protection Encouragement Agency (EPEA). As such Desso was the first carpet manufacturer in the Europe, Middle East and Africa (EMEA) region to adopt the Cradle to Cradle design philosophy.
"Instead of a linear economic model where products are made and then disposed of, the Cradle to Cradle model is circular. We focus on eco-effectiveness and by taking our inspiration from nature's continuous cycles, we are able to design and create materials that will be used as 'nutrients' for biological or industrial systems. By using renewable energy and embracing the diversity of Cradle to Cradle design, we want to ensure our activities have ecological, social and economic benefits," said Jenny Driessen, Marketing Manager Emerging Markets at Desso.
The Desso communications contract was awarded to Shamal after three UAE-based PR consultancies were shortlisted to pitch, during a two-month review. The regional campaign starts with immediate effect and runs through to the end of 2013.
"The team at Shamal has been retained to manage our MEA regional communications because they had solid sustainability credentials, an in-depth knowledge of our target markets and understanding of Cradle to Cradle design," added Driessen.
Commenting on the contract win Shamal's managing director Steven Jones said, "Desso's decision to embrace Cradle to Cradle was both radical and courageous, taking sustainability to a whole new dimension. When combined with its pioneering products which contribute towards people's health and wellbeing, Desso clearly has a competitive edge and we are looking forward to communicating this positive message throughout the region."
Desso is active in more than 100 countries and can look back on more than 80 years of proven performance, has four factories and a major distribution centre in Europe, as well as specialist customer service centres throughout Europe, North America, Asia, Latin America, Africa, the Middle East and Australia, employing well over 900 people.
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of Mediaquest FZ LLC. Mediaquest FZ LLC is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.