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9.00 WELCOME TO AME'S DIGITAL MARKETING 2008

>>Ziad Khammar, General Manager, AME Info

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9.10 MARKET INSIGHT: OVERVIEW OF THE MIDDLE EAST MARKET

Covering online and digital usage, this presentation will give you the opportunity to understand today’s Middle East customers, where they are and how they behave, making it easier for you to decide if and how much you should invest in these channels.

Following this overview there will be sector specific market stats announcements throughout the event. With the use of interactive voting, you’ll be able to play.

>>Ziad Khammar, General Manager, AME Info

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9.30 METRICS: USING THE RIGHT MEASUREMENT TOOLS FOR YOUR BUSINESS

When there’s so many different ways you could measure the success of your campaign, how do you know which one is the right one for your business?

• Tracking, reporting and determining effectiveness and measuring ROI
• Analyzing the effectiveness of online media and pin pointing what it can do to dramatically increase awareness and sales

>>Hisham Faouri, General Manager, eworks Jordan

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10.10 NETWORKING BREAK AND REFRESHMENTS

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10.40 MOVING FROM TRADITIONAL TO DIGITAL

This session will cover how to make the business case for digital marketing spend and the challenges associated.

• Dealing with culture change within the organization
• Key factors in making digital marketing a crucial part of your marketing budget
• Integrating your digital and marketing departments

>>Mahmoud Al-Sharif, Director, Interactive Marketing, Tameer Holding Investments

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11.20 BUDGET: WHERE TO SPEND

Digital marketing is inherently more measurable where print is not and therefore presents a double edged sword for many marketers. Cross media comparison and answering the questions of budget versus reach is complex. This session will allow you to investigate this further and help you build a model that works for your company.

• Determining campaign objectives and strategies
• How your objectives impact buying

>>Dimitri Metaxas, Group Director, Omd Digital
>>Mohammad Itani, Head of Media, Neo Digital

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12.00 LUNCH AND NETWORKING

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13.30 MASTERING SEO AND SEM TO DRIVE THE RIGHT TRAFFIC

Getting the right traffic to your site is a challenge and this session will ensure you are up-to-date on the latest SEO and SEM techniques so you can stay ahead of the game.

• Overview of search engine marketing
• Metrics/Measurement
• SEO, SEM (paid for SEO)
• Language based SEO


>>Laszlo Horvath, President and Founder Active Media

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14.10 ASK THE MARKETERS: PANEL SESSION

Moderator: Rob Jones, Editorial Director, AME Info
Regional case studies that demonstrate how digital marketing campaigns have impacted business.
• Reaching your target audience online
• Budget allocation for online advertising
• Effectively measuring reach and exposure to drive return on investment
• Effective email marketing campaigns: creating emails that consumers want to open

>>Lina Naifeh, Senior Manager – Online Strategy, Nakheel
>>Terry Kane, Digital Marketing Manager, Jumeirah
>>Bobby Kakar, Head of Marketing and Product - Direct Banking Channels, HSBC
>>Fayez Abu-Awad, Business Development Manager - MEA, Nokia Interactive

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14.50 NETWORKING BREAK

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15.20 GIVING YOUR CUSTOMERS ACCESS TO YOUR BRAND WHEREVER YOU ARE

Challenges of moving from a traditional to a digital brand. Key themes will include:
• Creating a personality for your brand
• Generating active prospects
• Engaging consumers

Also learn how to remain sustainable within the digital world.

>>Lina Naifeh, Senior Manager – Online Strategy, Nakheel

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16.00 MARKET INSIGHT: ARAB WOMEN
Research Commissioned and Presented by YouGovSiraj

Think you know your stuff? With interactive voting on hand we’ll test your knowledge of Middle East Women’s behaviour and spending habits, as well as announce market research results.

>>Nassim Ghrayeb, Siraj Co-founder and C.E.O., YouGovSiraj
>>Iman Annab, Regional Qualitative Director, YouGovSiraj

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16.50 CHAIRMAN'S SUMMARY

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17.00 DRINKS RECEPTION

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>>Go to Conference Day Two

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