Research

At Digital Marketing 2008 you’ll be the first to receive exclusive research that has been commissioned for this event covering internet usage of business executives, internet behavior of Arab teens and the use of internet and mobile communication technology of Arab women. The research has been conducted by 2 highly respected research organizations; YouGovSiraj and Real Opinions.

MARKET INSIGHT: BUSINESS PEOPLE
Conducted and presented by Real Opinions

Dan Healy of Real Opinions will reveal internet usage and behavior of business people online in the GCC in comparison to the US and UK to see just how different or similar business people are around the globe. This includes how and when they access the Internet, quantifies how influential their opinions can be, their purchasing power and how to reach them. There will also be a focus on the level of integration of the internet and the impact of Web 2.0 applications from an individual and corporate perspective. Finally, there will be an answer to the penultimate question: ‘How many hours each day do employees spend using Facebook’ (i.e. what are the opportunities for advertisers to reach business people while at work).

MARKET INSIGHT: Arab Women
Conducted and presented byYouGovSiraj

Nassim Ghrayeb and Iman Annab of YouGovSiraj will present exclusive research which uncovers the relationship that women in the GCC have with modern communication technology, including the internet, mobile phones, and PDAs. They will be evaluating the role that this new technology plays in the lives of today’s Arab women, and the motivations behind the adoption of modern communication technology. With interactive voting, they will also be testing your knowledge of Middle East women’s behavior and spending habits.

MARKET INSIGHT: Young Consumers
Conducted through jeeran.com readers and presented by Real Opinions

The youth market is THE market it comes to discovering and pushing virtual boundaries as they grow up with the digital revolution. Dan Healy will present an analysis of what young consumers do online, with a focus on their consumption of digital devices. He will also present their key areas of interest and how they intertwine themselves in different Web 2.0 user generated content. Opinions are also assessed to see how influential they can be in helping to make or break new products being introduced to the market.

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