Programme

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DAY TWO: 5th March 2009

08:30 Registration and coffee

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09:00 Chairman's opening remarks

Chad Hussain, Sales Director, AME Info

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Highlighting online experiences which drive results

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09:10 360 Digital Marketing: Planning digital marketing to effectively reach your online audience

• Developing your digital plan through 'own', 'paid for' and 'earned' media
• Effectively using alternative/various elements of digital marketing to achieve your goals

o Reaching your audience in a sustainable and scalable way

o Having meaningful presence through engaging content & experiences

Ali Assy, Senior Manager, Online Sales and Marketing, Nokia Middle East & Africa

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09:50 Panel debate: Is the Middle East ready for engagement?

• Long term benefits and cost implications
• Highlighting regional challenges from culture to language
• Forecasts for future developments

Moderator
Zeid Nasser, Founder & CEO, Mediascope

Speakers
Laith Zraikat, Director of Innovation and Co-founder, Jeeran
Mohammad Itani, Digital Director, MEDIACOM
Fadi Kachkouche, Regional Marketing Manager, Cisco
Chris Averill, Founder and Managing Director, CADinteractive

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10:30 Morning refreshments

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11:00 Case Study: Creating a positive online consumer experience to increase conversion rates and reduce costs

• Exploring what is important to your customer
• Using your consumer experience to support the brand
• Practical lessons leant from real life case studies

Jon Dodd, Managing Director and co-founder, Bunnyfoot

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11:40 Panel debate: Implementing mobile marketing into campaigns

• Building a client profile for your customer base
• Tools to encourage regular communication with your customer
• What are the challenges?

Moderator
Sander den Hartog, CEO, Mobitrans

Speakers
Ziad Skaff, Group Director, Integral
Robert Salomone, Associate Media Director - Digital, Starcom IP
Fadi Khater, Marketing Communications Stream Leader, du Media Lab
Michael Stellwag, Manager - Digital Marketing, Qatar Airways

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12:30 Lunch and networking

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Consumer Generated Content

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14:00 Online Reputation Management - Avoiding and managing negative consumer generated content

• Do's and don'ts for interaction with bloggers
• Developing positive feedback loops to deliver quantifiable results
• Informed decision making for future actions
• Exit strategies for your timely positive departure

Jimmy Leach, Editorial Director for Digital, The Independent

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14:40 Panel Debate: Which social media initiatives provide the best ROI?

• Examining which initiatives have provided the greatest return in the Middle East
• Alternative key performance indicators and their importance
• How to measure evangelised brands and viral marketing

Moderator
Rob Jones, Editorial Director, AME Info

Speakers
Omar Koudsi, President & Co-founder, Jeeran
Rayan Karaky, Media Director, Starcom IP
Jassim Ali, Director Digital, phd IQ

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15:50 Chairman's closing remarks and end of the conference

Chad Hussain, Sales Director, AME Info