Programme

Event Workshops WORKSHOP A

09:00 - 12:30 Introduction to digital marketing for cost effective marketers

This master class is ideal training to introduce you to the latest in digital marketing techniques that will ensure that you stay ahead of your competition.

It will provide you with a rapid induction into digital marketing in the region and through interactive case studies you will uncover how marketers are increasing ROI and improving brand loyalty through cost effective marketing techniques.

This vital introduction includes:

- The role of online in the media mix
- Metrics and measurements available for accountability and cost effective decisions
- Determining return on investment for informed decision making
- Marketing allocation and budget spending in turbulent times
- The impact of consumer generated content on your marketing strategy

It is a must-attend for marketers focused on cost effective marketing to increase marketing ROI and brand loyalty.

Yousef T. Tuqan, CEO, Flip Media

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WORKSHOP B

13:30 - 16:00 Search engine master class: Ranking high

A dramatic behavioural shift has occurred. Online users do not surf the web any longer, they use the search box as the starting point to find information. The search engines have become the primary online marketing vehicles.

The consequences of this behavioral change are dramatic - websites that are not visible for the search engines are rendered invisible.

You can not afford to miss this half day search focused master class which has been designed for smaller groups to ensure a practical approach. This master class will present you with a fast introduction to search engine optimization and search engine marketing.

Through engaging group sessions you will analyse case studies and gain an understanding of how to influence your search ranking.

Our workshop leader will provide you with practical guidance which you can apply to improve your search engine ranking results, driving traffic to your website and improving your revenues.

Laszlo Horvath, President, ActiveMedia