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Direct Marketing
Description
Direct marketing messages are sent by e-mail to the exclusive AME Info database of currently 100,000+ individuals from the Middle East.The database is opt-in only and cleaned for bounces on a regular basis via the weekly newsletter and hence the open-rate is relatively high. The list was established in 2001 and has been receiving weekly updates since. The my AME Info database is updated on a regular basis by sending reminder messages and by centralised user profiles and subscriptions.
Direct Marketing messages are purchased in batches of thousand (CPM) addresses, the minimum order is 5,000 and orders should be booked at least two weeks in advance.
Notes
All messages are sent from AME Info (no forged addresses) and each message will carry a clear disclaimer stating who the sender is and how to be removed from future messages.
Data Reported
Open rate & click-through. Javascripts and Rich Media are not acceptable, therefore third party tracking can potentially be unreliable.
Ad Specifications
- Animation is limited to first 15 seconds, looping is unlimited within 15 seconds. Please keep animation smooth and fluid, using slow motions and gentle fades. Fast and abrupt motion has been shown to be highly irritating. Avoid experiences that 'break-through' the page or abuse the content.
- Ad opens into new browser (target=_blank).
Creative
| Name | Direct Marketing Email Message |
| Width | 500 pixels (recommended) |
| Height | 900 pixels (recommended, no real limitation) |
| Format | Validated HTML only |
| File Size | Maximum 20kb excl images (remotely hosted) |
| Images | JPEG or GIF (no more than 150kb combined) |
| Destination | Click-through URL and ALT text |
| Message Subject | 65 characters including spaces |
| Animation | Loop Limit: Unlimited within 15 seconds |
Targeting
Country, primary role (designation), industry, age group and more *
Examples
- Cadillac SRX (Who said playtime was over?)
- CNN International (CNN Reports: MTV Asia Aid - The Concert)
- HP Middle East (HP Attack: 20 years of expertise)
Client References
- Audi
- CNN
- Cadillac
- Cisco Systems
- Citibank
- Emaar Properties
- Emirates
- EPSON
- Fujisu-Siemens
- Gulf Air
- HP Middle East
- HSBC Middle East
- IBM
- Lexus
- Lufthansa
- meBank
- MEED
- Mercedes-Benz
- Microsoft
- Motorola
- Nokia
- Oracle
- Panasonic
- Showtime
- SonyEricsson
- Symantec
- Thuraya
- Toshiba
- VERITAS
- Volvo
Pricing Structure
For all prices please see the Gross advertising rates document.
* Targeting options does not necessarily apply to all databases available from AME Info, please request a current count prior to your booking.
Adserving technologies and standards
AME Info is using 24/7 Real Media's Open AdStream, the ABCe audited leading dynamic advertising management and delivery solution, to manage and control our Internet advertising business. Open AdStream continuously monitors advertising delivery in order to maintain reliability, accuracy and optimal performance while targeting and delivering campaigns to precise geographic and anonymous data.
In January 2005 AME Info became a member of World Wide Web Consortium (W3C). The mission of the W3C is to lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability. AME Info joined W3C to show commitment to open standards to help make the Web accessible for all.
The Audit Bureau of Circulations, ABC ELECTRONIC and the IFABC stand for independence, truth, and transparency. These organisations employ strict audit standards ensuring the highest possible levels of data integrity and reliability. ABC ELECTRONIC ensures that the procedures used by its subscribers in the preparation of data for audit conform to the latest internationally-agreed industry standards. AME Info was the first website in the Middle East to achieve ABC certification. View audit summary
In May 2005, AME Info was awarded Superbrand Status following a strict selection process by the United Arab Emirates Superbrands Council. Superbrands is the independent arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in over 40 countries. Superbrand status is awarded by an independent judging panel of experts.
AME Info FZ LLC is a certified licensee of the TRUSTe® Privacy Seal Program. The privacy statement and practices of www.ameinfo.com have been reviewed by TRUSTe for compliance with their strict program requirements.
The TRUSTe program is consistent with government and industry guidelines concerning the use of your personal information. These standards include the Organization for Economic Cooperation and Development (OECD) Guidelines on the Protection of Privacy and Transborder Flows of Personal Data, the Federal Trade Commission and Department of Commerce's Fair Information Practices, the California Online Privacy Protection Act, and the CAN-SPAM Act.
For more information or a quotation please contact us
Adserving technologies and standards
AME Info is using 24/7 Real Media's Open AdStream, the ABCe audited leading dynamic advertising management and delivery solution, to manage and control our Internet advertising business. Open AdStream continuously monitors advertising delivery in order to maintain reliability, accuracy and optimal performance while targeting and delivering campaigns to precise geographic and anonymous data.
In January 2005 AME Info became a member of World Wide Web Consortium (W3C). The mission of the W3C is to lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability. AME Info joined W3C to show commitment to open standards to help make the Web accessible for all.
The Audit Bureau of Circulations, ABC ELECTRONIC and the IFABC stand for independence, truth, and transparency. These organisations employ strict audit standards ensuring the highest possible levels of data integrity and reliability. ABC ELECTRONIC ensures that the procedures used by its subscribers in the preparation of data for audit conform to the latest internationally-agreed industry standards. AME Info was the first website in the Middle East to achieve ABC certification. View audit summary
In May 2005, AME Info was awarded Superbrand Status following a strict selection process by the United Arab Emirates Superbrands Council. Superbrands is the independent arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in over 40 countries. Superbrand status is awarded by an independent judging panel of experts.
AME Info FZ LLC is a certified licensee of the TRUSTe® Privacy Seal Program. The privacy statement and practices of www.ameinfo.com have been reviewed by TRUSTe for compliance with their strict program requirements. The TRUSTe program is consistent with government and industry guidelines concerning the use of your personal information. These standards include the Organization for Economic Cooperation and Development (OECD) Guidelines on the Protection of Privacy and Transborder Flows of Personal Data, the Federal Trade Commission and Department of Commerce's Fair Information Practices, the California Online Privacy Protection Act, and the CAN-SPAM Act.
For more information or a quotation please contact us
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