DMS points advertisers towards the ultimate news making digital media options

The announcement was made in the interest of regional brands, which stand to benefit greatly from harnessing these top digital advertising platforms to effectively reach their target audiences.

The increased surge of interest in news brought about by currents such as the "Arab spring" has played a pivotal role in driving traffic on news related platforms to unprecedented heights. DMS' portfolio retains the top most visited sites across key markets, namely KSA, the UAE and Lebanon.

In KSA, "Sabq.org" accounts for the leading #1 news site (10,441,135 UBs), while the firmly established "Alarabiya.net" (6,964,921 UBs) also remains an unmatched news source as the online addition of top broadcaster MBC Group's dedicated Pan Arab News Channel "Alarabiya".

In the UAE, DMS enables advertisers to take advantage of premium digital media options, including Alarabiya.net, along with the Dubai Media Incorporated (DMI) owned and operated "Albayan.ae" which has recorded 1,196,775 UBs as the online addition of Dubai's official leading Arabic daily newspaper (Al Bayan). In addition "Emirates247.com" with its recently recorded 1,247,745 UBs figure is the UAE's leading English language lifestyle oriented "E-paper", while "Emaratalyoum.com " with its 857,390 UBs figure stands distinguished as the UAE's leading daily Arabic news portal.

In Lebanon, brands can benefit from the online additions of Lebanon's leading Arabic daily newspaper "Annahar" (Annahar.com recently charted 388,818 UBs), plus Lebanon's leading Arabic political daily "Assafir" (Assafir.com has registered 334,552 UBs), and Lebanon's leading French language daily "Lorient Le Jour".

Michel Malkoun, the Company's Managing Director stated that "News has always attracted vast audiences in this part of the world, but as we move forward, it is being consumed more and more on digital platforms - online and via mobiles.

This is evident by how news websites are generating the highest traffic figures and becoming ideal vehicles for brand exposure.

The news websites which DMS represents come together to form a multilingual portfolio - Arabic, French and English, which cater to both local and regional advertisers, with a unique ability to target a wide spectrum of segment groups, with varied demographic and socio-graphic profiles. Our publishers are absolute leaders in their respective categories and the highest audience winners within their respective markets. They are absolute must haves on any media plan".