Doors open at 2013 Qatar Motor Show

This highly anticipated event will be open to the public today, the 29th of January, and run until the 2nd of February.

With motor show fans expected to visit the motor show during its first few days and with countless activities to keep visitors intrigued and entertained, co-hosts Qatar Tourism Authority (QTA), q.media Events, and GL Events, are confident that this year's motor show will see record-breaking attendance.

120,000 visitors walked through the doors of the 2012 Qatar Motor Show, but with more exhibitors this year, more events, more premieres, and more regional interest there is no doubt that this year's visitor numbers will be exceeded.

The show, the region's biggest automotive event, will showcase brands and vehicles from across the globe, including family sedans, SUVs, luxury vehicles, motorcycles and sports cars.

26 new cars will be revealed at the 2013 Qatar Motor Show, a new milestone for the Show as it is significantly greater than last year's premieres. Audi, Volkswagen, Porsche, Bertone, Ford, Ferrari, Kia, Maserati, McLaren, Mercedes, Mini, Mitsubishi, and Toyota will regionally premiere their latest models.

In addition, Bentley, Brabus, Lamborghini and W Motors will showcase models never seen before - not regionally, but globally.

One of the most anticipated world premieres will be that W Sports futuristic Lykan Hypersport 2013. The first hypercar designed in the Middle East, the Lykan Hypersport will woo visitors with its high-performance specs and luxurious styling (which includes diamond-encrusted LED lights). Only seven units of this model will be produced, and each will be offered for nearly $3.4m (almost QR12.4m).

Additionally, Automobili Lamborghini starts the celebrations for its fiftieth anniversary: 100 years of innovation in half the time, during this year's Qatar Motor Show, by launching Lamborghini Aventador LP 700-4 Roadster for one of its first public appearances.

Following the announcement of the car in November 2012 this new open top car is the Roadster version of the V12 Aventador LP 700-4 coupe that was first seen in the region at last year's Qatar Motor Show.

The Aventador LP 700-4 is built on a carbon fiber monocoque combining lightweight engineering with exceptional torsional rigidity and safety. A V12 6.5 liter engine outputs 700 hp at 8,250 rpm and 690 Nm of torque at 5,500 rpm.

With acceleration from 0-100 km/h in just 2.9 seconds (Roadster 3.0 seconds); a push rod suspension system derived from F1 technology; and an e-gear transmission providing gear shifts in as little as 50 milliseconds, the Lamborghini Aventador provides extraordinary handling and performance together with a top speed of 350 km/h, while the Roadster adds the ultimate open top driving experience to the Aventador's prowess.

With more cars, more brands, more premieres, and more events - the buzzword is 'More' at the 2013 Qatar Motor Show. Come see it yourself starting today until the 2nd of February, and see for yourself how you can "Stand Out from the Crowd."