Double A reiterates its commitment to the paper industry in the Middle East through Paperworld Middle East 2013

Having achieved a high level of brand awareness and been recognized as a 'Superbrand' in the UAE and the Middle East region, Double A has strategically launched innovative and highly sustainable types of paper and stationary in the region to help expand the market for a demanding and sophisticated Consumer segment living here.

"It's a very discerning Consumer segment in the MENA region, and their demand in the last few years has been a testimony to Double A's quality products. Our products are preferred premium copy paper brand year on year. Double A's recent capacity increase will enable us to match the expected increased demand in this region and to introduce other competitive brands, which will widen our portfolio appeal and finally provide the consumer options and choice," Mr. Thirawit Leetavorn, Senior Executive V.P. said at the event.

Double A's presence for the 2nd consecutive year at Paperworld ME 2013 is testimony to the fact that the MENA region is continuing to be a key market for Double A, both as a consumption market and also as the region is the growth hub on this industry's global demand spectrum.To meet the growing demand, Double A has increased the capacity of the main Prachinaburi, Thailand Mill by 250,000 tons. The recent successful acquisition of the French Alizay Paper mill has added another 250,000 tons to their total output for 2013 for Europe and neighboring countries within the Middle East region, for consumption and trade.

Double A showcased its 2 new brands to the region, 'HI Plus' and 'Eagle' at this edition of Paperworld ME. Both these brands have shown consumer acceptance in countries across Asia and the United States. The expansion of Double A's portfolio will assist the trade by increasing their sales opportunities with brand produced from Double A's high quality mills.

Double A has invited its customers, business partners and paper consumers from all over Middle East, North Africa and South Asia to visit their booth for the chance to speak with Double A Senior Executive Vice President Mr Thirawit Leetavorn and Double A representatives from the region to discuss about the latest trends in the paper industry, new brands, promotions, current and future projects and possible business opportunities.

Double A will be at Booth No: 3D12. Paperworld Middle East 2013 is open from 10:00 am to 7.00 pm till March 7, 2013.