Du caller tunes gets even better, with launch of UAE's first Song Search enhancement

Song Search makes searching for caller tunes even more impressive: customers just need to say the name of their desired tune, and the intelligent feature narrows down the results for a quicker, easier and more convenient selection process.

"We endeavour to bring our customers the very best and latest services that make the little things they do even more convenient. With our caller tunes subscription being so popular, we were eager to introduce this unique search to facilitate easier content discovery. Song Search is revolutionary, and we are proud to be the first telecom in the UAE to offer this feature to our customers," said Farid Faraidooni, Chief Commercial Officer, Du.

The unique feature can be accessed through Du's IVRS, by calling 156 from a Du mobile. Clear instructions will direct the customers to an open-ended search, from which they need to say the name of the song or movie they wish to find. Song Search then narrows down the thousands of caller tunes in the database to find likely results, from which the customer can select his caller tune.