Dubai Chamber provides expert view on CSR and sustainability
- United Arab Emirates: Tuesday, February 05 - 2013 at 14:24
- PRESS RELEASE
The Dubai Chamber Sustainability Network launched its Expert Series 2013, with the first session from Dr Martin Blake, who presented on the importance of designing and implementing cost reduction strategies to build a company's brand and reputation.
Dr Blake is an internationally recognised sustainability expert and a Professor of Sustainable Development and holds a working portfolio of board directorships, advisory roles and keynote speaking engagements throughout Asia, Australia, Canada, USA and Europe.
Dr Blake said: "The business case for sustainability and CSR is becoming steadily more compelling and the pressure and incentives for businesses to adapt to emerging market drivers is never greater. The fact that these adaptations will ensure market survival and commercial prosperity makes the alternative of inaction almost incomprehensible."
The session was held at Dubai Chamber of Commerce and Industry head office. Dr Blake led discussions on issues which often caused confusion in sustainability and CSR professionals. The topics included, implementing effective CSR strategies, measuring benefits on performance and reputation and answered questions such as where an organisation's responsibility for sustainability begins and ends. He also gave some examples of best practice around the world that sought to inspire the audience.
The Dubai Chamber Sustainability Network was established in 2010 and now has 35 members, who are involved with the aim of forming a cutting edge networking group and facilitating emerging multi-stakeholder dialogue.
The Centre for Responsible Business, which was formed in 2004, is the longest standing centre promoting business responsibility in the UAE. The Centre assists Dubai Chamber members to apply responsible business practices that enhance their performance and competitiveness.
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