Dubai Chamber becomes the first in region to deploy Oracle Fusion Applications

In its quest to deploy next generation suite of software applications and to enhance its leadership in offering best services to its customers, Dubai Chamber will implement the Oracle Fusion Applications.

The new system will enable the non-profit organisation to have immediate insights and real-time visibility into business operations through built-in dashboards, embedded analytics and robust reporting tools which, in turn, will enhance end-user productivity across the Chamber's employees and members, and accelerate user adoption through an intuitive interface.

H.E. Hamad Buamim, Director General, Dubai Chamber, welcomed the launch of the Oracle Applications stating that the new system will allow Dubai Chamber to further enhance its Information Communication Technology in serving the business community and stakeholders including employees in line with Dubai's e-government objective of increasing the use of ICT, which will help reinforce Dubai's position as a leading knowledge and economic hub.

"These next-generation applications will give more visibility of Dubai Chamber services as the user-friendly system will allow us to carry out a large number of transactions in record time and to maintain a strong customer database thus helping us to achieve excellence in our operational efficiencies as well as in achieving customer and stakeholder satisfaction," Buamim added.

The Dubai Chamber, which is replacing the existing Oracle e-business suite with Oracle Fusion Apps and Siebel's Customer Relationship Management (CRM) solutions, has selected Infosys, a global leader in consulting and technology and Oracle diamond partner, to assist with the transformation to the Oracle Fusion system. This transformation will offer the Chamber a modular approach that will ensure the integration of various Oracle components and existing applications seamlessly into the new solution.

Upendra Kohli, Vice President and Regional Head for Middle East and Africa, Infosys, said: "Infosys is committed to working with Dubai Chamber as it transforms its systems to make it easier for organisations to do business in Dubai. This is a significant project for us in the United Arab Emirates and the Middle East as a whole, as we focus on strengthening our business footprint in the region."

"Fusion Applications is gaining strong traction in the Middle East market, as it is the new generation of cloud-ready applications," said Arun Khehar, Vice President, Oracle Applications Sales for ECEMEA. "Dubai Chamber joins the growing number of companies in the Middle East adopting the newest and most efficient applications available."