Dubai Lynx changes name to 'International Festival of Creativity'
- United Arab Emirates: Wednesday, September 12 - 2012 at 10:23
- PRESS RELEASE
The organisers of Dubai Lynx have announced that its name will change from 'International Advertising Festival' to 'International Festival of Creativity'. The move serves to better reflect the evolvement of the industry from one that has previously focused on traditional creative advertising to one that involves creativity in all forms of communications.
Since its launch in 2007, the number of entry categories at Dubai Lynx has more than doubled due to creativity stretching across a greater number of forms of communications.
Held at the Madinat Jumeirah, Dubai, next year's event will take place 10-13 March 2013, and will once again include an unbeatable line-up of international jurors who will use their expertise to award the best in creativity.
Emma Lancaster, Festival Director of Dubai Lynx, says about the change, "Entering their 7th year, the Dubai Lynx awards are established as the must win awards for the MENA industry. As organisers, we always strive to keep pace and what is clear is that creativity crosses a great number of platforms, from social media to technologies to user-generated content, meaning that to term the event as an advertising festival is no longer relevant."
The brand new 2013 Dubai Lynx website will be live from 13 October and will contain up-to-date information on the event including full details of how to register and enter. Held in association with the IAA - UAE Chapter and supported by Dubai Media City, the festival's full programme will be released early 2013.
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / 4C. AME Info FZ LLC / 4C is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.