Dubai Media Inc. signs distribution deal with RMG, Ascot to show British racing in the Middle East
- United Arab Emirates: Thursday, October 04 - 2012 at 15:37
- PRESS RELEASE
Following fierce competition from major regional and international media organisations, Dubai Media Incorporated (DMI) signed an international television distribution agreement with UK-based Racecourse Media Group (RMG) and Ascot Racecourse to show the best of British horseracing in the UAE and satellite/cable TV in the Middle East.
Television coverage will encompass Royal Ascot, QIPCO British Champions Day and the Betfair-sponsored King George VI and Queen Elizabeth Stakes (both from Ascot), the Investec Derby Festival (Epsom), the QIPCO Guineas Festival (Newmarket), York's Ebor Festival, Glorious Goodwood and many other of Britain's leading Flat race meetings.
Ahmad Al Shaikh, Managing Director and Director General of Dubai Media Incorporated, said: "We warmly welcome our direct involvement with RMG and Ascot Racecourse through our new arrangement covering the best of British Racing over the next four years. The deal translates our commitment to provide DMI viewers with top quality coverage of major events around the globe. We are confident that the deal will advance the popularity of British racing in many countries throughout the Middle East."
RMG's Director of Business Development, Simon Brydon, said: "We are delighted that British racing will be showcased in the UAE and other Middle Eastern countries following this exciting partnership with DMI and its TV channels.
"British racing has greatly appreciated the valued support of Dubai and the UAE in various capacities for many years now, and we look forward to our best racing garnering excellent exposure in the UAE and the rest of the Middle East."
Charles Barnett, Chief Executive at Ascot, added: "Ascot is delighted to be partnering with Dubai Media Incorporated to provide an excellent showcase for our unique race programme within the highly valued Middle Eastern market."
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