Dubai Outlet Mall to take part in Arabian Travel Market 2012

Value is more and more being seen as a key driver in tourists' choice of holiday destination and Outlet Mall's offer of huge discounts on high end premium brands, high street brands and everyday popular brands has been a key contributor to Dubai's growing reputation as a shopper's paradise.

As a part of its targeted tourism marketing strategy, Outlet Mall sees it as important to have an interactive presence in global travel shows, such as the Arabian Travel Market, to spread awareness about the only 'outlet' concept mall in the Middle East.

Visitors to Outlet Mall's stands inside DubaiLand section, can discuss details about Dubai Outlet Mall tourism programs, strategies and how to work closely with the mall to interact with maximum number of tourists interested in shopping.

Vishal Mahajan, Director of Dubai Outlet Mall, commenting on ATM 2012, says, "Having successfully been involved in the Arabian Travel Market for the last four years, we know it's a great opportunity to meet key tourism industry professionals and decision makers, as well as to network with potential business partners and customers, in our efforts to promote Dubai Outlet Mall as the quintessential value shopping destination in the Middle East region. Outlet Mall's footfall comprises a significant percentage of international visitors, apart from the solid numbers of domestic consumers, and we are looking for growth in numbers after our participation in the ATM 2012."

Free shuttle bus services, the Outlet Plus Card, multilingual Customer Service Assistants and dynamic use of social network sites and digital marketing are only some of the tourist focused services offered by Outlet Mall.

The Outlet Plus Card is a tourism initiative by the mall which offers tourists extra added value offers and discounts from participating stores at Dubai Outlet Mall. This program is a first for a mall in Dubai and the offers are in addition to the everyday discounts of between 30 - 90% already on offer.

There are free shuttle bus services to all the major hotels in the Deira, Bur Dubai, Sheikh Zayed Road, Jumeirah and Dubai Marina areas as well as hotels in Sharjah, transporting tourists to and from the mall with convenient timings, 7 days per week.

The mall's Customer Service Assistants are able to assist our international visitors in 12 different languages which provide a unique respect and level of customer service not matched in a mall in Dubai and makes for an enjoyable customer experience.

Outlet Mall's constantly updated presence with the social media sites, Facebook and Twitter, makes it so easy for customers and global e-visitors to be updated with the latest news, offers, promotions and store and brand openings.

Dubai Outlet Mall will continue to invest in its tourism marketing strategies to strengthen the brand's awareness as the ultimate value shopping destination in the MENA region.