Dubai Shopping Festival reaches new heights as SanDisk offers expedition to Antarctic

DSF 2013 is the highlight of the year for the Dubai shopper. In its 18th edition, DSF has become hugely popular with tourists from around the world visiting the Emirate.

The festival is one of the UAE's retailing and tourism highlights with regional and global companies participating.

In the 2013 edition of the shopping festival the SanDisk grand prize includes a boat cruise for 10 days for two adults to the Antarctic along with 32 daily prizes of shopping vouchers. The 32-day-long shopping festival opened on January 3.

SanDisk will do the draw for the 32 daily winners at the end of the festival and has extended the promotion of the Antarctic grand prize until February 17.

"This has been an exciting year for SanDisk in the region and we look forward to awarding one of our loyal customers with an extreme trip to the Antarctic. DSF is a major catalyst for Dubai and SanDisk," said Tareq Husseini SanDisk's Regional Sales Director, Middle East & Africa.

"The support of retailers in the UAE has been phenomenal and we look forward to positive growth as Dubai becomes a shopping gateway for the world," he added.

The competition is valid upon purchasing SanDisk Ultra, Extreme and Extreme Pro products. All consumers need to do is buy a product, scratch the unique code on the coupon attached to the product and SMS the code to 5194. They will automatically get a confirmation that they are in the draw via SMS, if they entered the code correctly.