Duplays provides platform for adidas to reach sports enthusiasts across the UAE
- United Arab Emirates: Tuesday, January 15 - 2013 at 12:32
- PRESS RELEASE
adidas, a global leader in sporting goods, is engaging with a 40,000-strong community in the UAE through a unique partnership with Dubai-founded social sports company Duplays.
"Our brand values are built on a passion for sports and a sporting lifestyle as well as a desire for constant innovation when it comes to our products. By partnering with Duplays, who have a grass-roots community of over 40,000 sports enthusiasts in the UAE, we are excited about the opportunities that we can share with their members, who play over 20 different sports. Whether it is providing them with the latest product technologies that we have developed in their sport or creating initiatives that will allow these members to experience the adidas brand, the synergy between adidas and Duplays makes this partnership natural and one that we feel the local community will benefit from," said Jad Chouman, Brand Director, adidas Middle East and North Africa.
Duplays has begun a regional and international expansion strategy that has already seen operations begin in India and will soon kick off in the Kingdom of Saudi Arabia, which represent two very important and diverse markets that would benefit from organized sports leagues and leading equipment providers to drive interest in a range of activities.
"Collaborating with a global sports leader like adidas allows our members unique access to state-of-the-art equipment and sportswear. Since the start of our partnership we have enjoyed working creatively with adidas to create exceptional experiences for our members. adidas is a global brand and Duplays provides the opportunity for the group to target individuals and communities locally as we see our group expand across the UAE to key markets including India and Saudi Arabia," said Derv Rao, Founder, Duplays.
Founded in 2007 by Ravi Bhusari and Derv Rao, Duplays has evolved to over 40,000 members playing more than 22 sports. The company's vision is to make communities healthier, more social and more connected through sport and as a company to be the first place people go for sporting activities.
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