The eGovernment Authority showcases its strategy with PR Directors of Governmental Entities

The eGovernment Authority's Marketing and Awareness Directorate Assistant Director Mr. Mohammed Ziad Asfour welcomed the attendees and valued their response in implementing the new eGovernment strategy which was announced during the opening ceremony of this year's Bahrain International eGovernment Forum by H.H. Shaikh Mohammed bin Mubarak Al Khalifa, Deputy Prime Minister, Chairman of the Supreme Committee for Information and Communication Technology (SCICT).

"The new eGovernment Strategy is oriented to adopt customer engagement and eParticipation of stakeholders; this requires enhanced communication and improved collaboration with various stakeholders," stressed Mr. Asfour when emphasizing the role and efforts of media and marketing in governmental entities by triggering innovation and effective public participation, and to inspire the use of eServices.

Mr. Asfour presented the key strategic objectives and KPIs to be achieved as he shed lights on the main eGovernment projects that are projected within the coming period as well as the role of the stakeholders to put the strategy into action. Furthermore, he confirmed the importance of forming supporting groups from various governmental entities in order to execute the strategy based on the plan that is purposefully set for each entity.

The Directors praised the eGovernment Authority efforts in developing its services provided to the country's citizens and residence; as well as its keenness in enhancing the governmental cooperation to improve the ICT field in Bahrain.

The Authority had recently organized a similar introductory meeting for eGovernment working groups, which aimed to discuss the implementation of the new strategy, and was attended by over 40 top level officials and decision makers representing various local ministries and entities.