Egypt Tourism shortlists JWTm Saatchi & Saatchi in pitch
- Egypt: Tuesday, January 15 - 2013 at 06:25
Egypt Tourism Authority has shortlisted JWT and Saatchi & Saatchi for its global advertising account, Campaign ME has reported. The account is one of the biggest in Egypt and the wider Middle East, with tourism accounting for a tenth of Egypt's total GDP prior to the revolution of January 2011. JWT has held the account since 2009, when it beat five other teams to the business, including incumbents DDB and OMD. Media is also under review, with the account currently held by Mindshare.
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