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Egypt unveils new strategy to boost tourism
- Egypt: Sunday, February 17 - 2013 at 05:06
Egyptian tourism minister Hisham Zaazou has unveiled plans to boost cooperation with global travel firms in a bid to revive the country's tourism sector, Daily News Egypt has reported. The plan aims to raise Egypt's current tourist numbers 20% to 13 million annually by the end of this year. As part of the proposed plan, the ministry is to launch joint advertising campaigns with foreign countries, as well as launching a new campaign on Google, as 30% of the search engine's visitors use it for tourism purposes, Zaazou said.
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