Entrust builds on leading identity framework, adding Arabic soft tokens to software authentication platform

These distinctive soft tokens are available natively with Entrust IdentityGuard and don't require investment or application development by end-customers.

"Entrust's security framework not only bridges physical, logical and mobile access management via a single platform, but also provides necessary migration capabilities to co-exist with current systems that help streamline transition," said Entrust President and CEO Bill Conner. "Dedicated Arabic-language soft tokens will simplify security for native Arabic-speaking customers, helping Entrust provide world-class security that delivers on both effectiveness and the end-user experience."

Entrust IdentityGuard is a key component of Entrust's identity framework that serves as the foundation of a complete layered security environment, which includes the deployment of strong, risk-based authentication to properly secure banking customers, enterprises, financial institutions and governments.

Entrust's Arabic soft token is already being deployed in two of the largest financial institutions within the Gulf Cooperation Council countries, with more than 6 million total users in the region. Distribution of soft tokens is achieved through mobile-based marketplaces, like Apple iTunes and Google Play, or the Entrust IdentityGuard Self-Service Module for user management.

The GCC, also known as the Cooperation Council for the Arab States of the Gulf, consists of the United Arab Emirates (UAE), Bahrain, Saudi Arabia, Oman, Qatar and Kuwait. The group boasts a combined population of 42.1 million.

"The Middle East, particularly the six GCC states, are experiencing tremendous growth, and have been for some time," said Conner. "Until now, many of their only authentication options were based on the English language. This is a true differentiator for Entrust and delivered as a native capability on our ever-expanding software authentication platform."

Entrust's comprehensive management framework serves as an organization's single software-based security platform that bridges emerging technologies for strong mobility, cloud and smart credentialing offerings. By seamlessly integrating co-deployment measures, federation security, advanced APIs and self-service management tools, Entrust strengthens security, maximizes staff efficiency and reduces overall costs.

Entrust's flagship authentication solution, Entrust IdentityGuard, continues to lead the industry as one of the most robust software authentication platforms, delivering an unmatched breadth of capabilities and flexibility to meet the most demanding security environments.

The solution enables organizations to layer security — according to access requirements or the risk of a given transaction — across diverse users and applications. Entrust's diverse set of authentication capabilities include smartcards and USB tokens, soft tokens, grid cards and eGrids, IP-geolocation, questions and answers, mobile smart credentials, out-of-band one-time passcode (delivered via voice, SMS or email), out-of-band transaction verification and a range of one-time-passcode tokens.