Epicor partners announce Middle East expansion strategy

Epicor channel partners across key markets around the world are expanding their businesses. "Several Epicor partners are expanding operations in the Middle East, taking advantage of the exciting growth prospects that have emerged in the region's IT sector," said Anish Kanaran, regional director for Epicor in the Middle East.

Business Consult, an Epicor partner for 11 years with headquarters in Jordan, is expanding its operations in the Kingdom of Saudi Arabia. "With our new office in Riyadh, Business Consult's success as a leading implementer of Epicor ERP has given us the confidence to expand our reach across the KSA, the largest economy in the Arab world," said Hani S. Saadi, managing director of Business Consult. "The KSA is supporting the expansion of the local IT sector by channeling investment into the market, creating huge potential for IT service providers like us."

Based in Kenya, the MFI Group operates in eight countries and has almost 30 years' of experience in total business solutions and IT consulting across Sub Saharan Africa. "Over the past 12 months MFI has invested heavily in the Epicor line of business yielding very positive results in Africa. We are capitalizing on this investment by diversifying geographically and expanding into the Middle East," said Aadil Tharani, managing director for MFI. "The Middle East offers attractive growth potential and Dubai in particular has proven to be the gateway into Africa for many businesses. We will use this to spearhead our strategy of targeting organizations that have a footprint across the Middle East and Africa."

Through the Epicor next-generation enterprise resource planning (ERP) solution, channel partners are able to offer their customers proven business software to streamline their business and maximise profitability while inspiring them to be more innovative and to think differently about their business.

"Epicor provides a solid foundation for channel partners who are committed to excellence and customer satisfaction. We continue to drive our 'Partner for Growth' program, a comprehensive sales, marketing, and support program that offers partners significant opportunities to grow their businesses," said Kanaran.

Epicor received recognition for its outstanding channel partner program when it was shortlisted for the Channel Middle East Awards 2012 in the Software Vendor of the Year category. Now in its fifth year, the 2012 Channel Middle East Awards pays tribute to the outstanding achievements of vendors and their channel partners over the past year. With award categories for vendors, distributors, resellers, solution providers and retailers, the Channel Middle East Awards serve as the ultimate platform for honouring the companies that are top of their class when it comes to channel development and market expansion.

Epicor has had regional MENA headquarters located in Dubai, UAE since 1999. It increased its channel presence in the Middle East by 25% in 2011 and now has over 20 partners across the region and more than 300 customers.