Eros Group kicks off Pass It On initiative at Dubai British School in its third year

The awareness campaign which is in its 3rd year now, is in conjunction with 'Take My Junk' and aims at reducing electronic waste through extending the life cycle of electronic products by giving them away to those less fortunate.

Speaking about the noble initiative, Mr. Niranjan Gidwani, Deputy CEO, Eros Group said, "With new technology being introduced every day, there is an increase in the amount of electronic waste that we throw away. Through 'Pass It On' initiative we not only raise awareness on the impact of e-waste on the environment but also encourage students, parents and staff to give their unwanted items a new home and a smile to someone."

The 'PASS IT ON' campaign was kick started in Dubai British School today with a forum for students, parents, visitors and teachers to tackle the e-waste problem in the UAE. Through the forum, the audience was encouraged to make a commitment to make use of unwanted products by giving them away or passing them on. During the one month long campaign at DBS, Eros group will organize various sessions for the students and their parents to create awareness on the benefits of electronic 'reduce, reuse and recycle'.

Thanking the DBS management for participating in the campaign, Mr. Gidwani further added "We are glad that this initiative has found acceptance amongst the society and schools like DBS are coming forward to be a part of this campaign. The idea behind this initiative was - One man's junk is another man's luxury. Putting this thought in action, we decided to launch 'Pass It On' campaign across the UAE. This way we also ensure that more unwanted or waste electronic items are either reused or recycled"

Mark Ford, Principal of Dubai British School, is delighted that the school is taking a leading role in the 'Pass It On' campaign. "It is good for our young people to get involved in projects of this kind as it gives them a wider perspective on life and an opportunity to make a difference within the local community. This is an important aspect of their education."

'Pass It On' drop boxes have been placed in DBS where students can put their unwanted electronic items. The team from 'Take My Junk' will collect the items from the school once the box is full and distribute it further to various labor camps located in UAE with the help of volunteers from DBS's teachers and students.

"Take My Junk is delighted to be involved with the 'Pass It On' campaign. One of our aims is to provide benefits to the less-fortunate members of our society and we'd like to thank Eros Group and the management, teachers and students of Dubai British School for the infectious enthusiasm and support they've already shown for the campaign!" said Mr. Faisal Khan, Founder, Take My Junk, UAE.

'Pass It On' campaign was a success last year with Gems World School, where students passed on their unwanted items to the labour camps at Al Quoz. This year the programme has been adopted by Dubai British School in Dubai and Eros Group has plans to further extend it to other communities within the UAE.