Etisalat supports Sharjah International Book Fair as main sponsor for fourth consecutive year

The opening ceremony was attended by Saleh Al Abdooli, Chief Executive Officer; Abdul Aziz Taryam, General Manager, Northern Emirates Region and Ali Alahmed, Chief Corporate Communications Officer from Etisalat UAE.

In his speech, Taryam said, "Sharjah Book Fair has immense cultural importance, and we value the initiative of His Highness Dr. Sheikh Sultan Bin Mohammed Al Qasimi in supporting and sponsoring it. This support reflects the importance of the written word in building civilizations and in particular the historical heritage of our country. Since inception, Etisalat was been a keen supporter of major cultural events to well-position the UAE regionally and globally."

"Etisalat today is proud of its contribution to the success of the Sharjah Book Fair both, within and outside the country. Etisalat continuously helps in developing and supporting writers and intellectuals, while also highlighting important works of literature and equipping Arabic libraries for readers to increase their wealth of knowledge," he added.

Alongside the Corporation's efforts, Ayaadi, Etisalat's social responsibility initiative participated in the Sharjah International Book Fair 2012 showcasing its e-library project that was recently launched in collaboration with the Ministry of Education. Ayaadi also demonstrated and discussed its recently organized kids' activities and competitions.

Commenting on the participation, Ali Alahmed, Chief Corporate Communication Officer at Etisalat highlighted, that Ayaadi's participation in the fair falls in line with its strategic aim to support young talent and contribute in enhancing their capabilities. Ayaadi encourages youngsters to broaden their knowledge and provides them with all possible means to develop their analytical and practical skills. Alahmed added that this participation confirms Ayaadi's commitment to be a part of the cultural events in the UAE. He pointed out that this event is an ideal platform for Ayaadi to communicate with different segments of the society.

Etisalat's Ayaadi initiative, launched in 2011 by Etisalat, is the corporation's focal undertaking for organizing and supporting projects of social responsibility in the UAE. Its strategic aim is to participate in the sustainable growth of the UAE community.

This initiative also seeks to provide advanced technological solutions to education and other sectors. It also aims to raise awareness among individuals and institutions on various social issues. It encourages the young generation to voluntary contribute in areas of their expertise and to participate in projects that benefit their society on the whole.