EUROSTAR acquires exclusive rights to market Real Madrid Energy drink

The new high octane beverage is expected to heighten competition in the growing energy drink market in the UAE where consumers drank about 16.1 million litres of energy drinks last year, data from the consultancy Euromonitor International show. This was worth about $121.6m (Dhs446.6m). By 2014, this is expected to grow to 29.6 million litres worth $199.8m, Euromonitor says.

"Energy drinks were pretty late to appear in the UAE. They were only really launched in 2000," Mr. David Edwards, the managing director of IMES Consulting Group in Dubai, said in a recent interview.

Founded in 1902, Real Madrid is a professional football club based in Madrid, Spain. The word Real is Spanish for royal and was bestowed to the club by King Alfonso XIII in 1920 together with the royal crown in the emblem.

The club is the richest football club in terms of annual revenue, generating €513m in 2012 and the second most valuable, worth €1.8bn. It is one of three clubs to have never been relegated from the top flight of Spanish football, along with Athletic Bilbao and Barcelona. Real Madrid holds many long-standing rivalries, most notably El Clásico with FC Barcelona.

Mr. Raju T. Jethwani, Chairman of EUROSTAR Group says, "We are living in fast changing times, where technology takes the lead in the introduction of better lifestyles and a more direct-to-the-point way of doing business. Eurostar Group takes pride in its ability to bring forth products, solutions and services that are demanded by consumers and various verticals."

EUROSTAR Group has firmly established itself as a pioneer and market leader in the digital satellite receiving systems industry. Aiming to duplicate their success into other industry verticals, the group has diversified and has grown dramatically through the strategy of tapping into new territories and expanding its portfolio of products and services.

As noted in the recently published Beverage Industry 2012 State of the Industry report, for the first time, energy drinks have outsold bottled water (for the 52 weeks ending April 15, 2012, in U.S. supermarkets, drug, gas, convenience and mass merchandise retailers.

During that period, energy drinks garnered more than $6.9bn in sales for a 19.4% increase over the previous year; bottled water saw $6.7bn in sales for a 3.4% increase.

The UAE is among 14 countries in which the Real Madrid Energy drinks have been introduced. The rest of the targeted countries are Hungary, Romania, Slovakia, Czech Republic, Croatia, Serbia, Slovenia, Bulgaria, Austria, Morocco, Algeria, Tunisia, and Egypt.

Real Madrid Energy drinks are available at all leading retail outlets in the UAE.