Eurostar expands FMCG footprint in MENA region

Eurostar will have the exclusive rights for the brands, Mother's Recipe Curry Powders and Pickles, Amul, Parle and Haldiram's - which are amongst the top grossing consumer brands in India.

Eurostar has seen an overall volume increase of 25 - 30% in 2012 and expect a positive growth over the coming year.

The Eurostar Trading Division which is responsible for the FMCG operations is set to join hands with some of the world's best MNC principles to offer quality and value added products to consumers.

"KSA is where the Eurostar Group began and it remains a very important market for us. Indian brands and flavours are much appreciated in the Middle East region and we are confident of a positive response. With these rights, we also hope to grab the attention of other successful brands seeking representation and expand our business further," said Raju T. Jethwani, Chairman, Eurostar Group.

Apart from KSA, Eurostar has distribution rights in Libya, Sudan and UAE for the following brands:
•Libya - Vitalsberg, Godrej, Havana, Fairever, Supermax and Real Madrid energy drinks.
•Sudan - Twining, Ovaltine, Delmonte, Vitalsberg and Godrej.
•UAE - Real Madrid energy drinks.

The Eurostar Group has diversified into various domains including digital satellite receiving systems, consumer electronics, multimedia-pay TV, FMCG, trading, express-distribution, lighting, real estate, facility management, solar energy, corporate sales, with a keen interest in the IPTV and Telecom projects.

Since its establishment 30 years ago EUROSTAR, a homegrown brand, has over 25 retail showrooms in the Middle East with operations spread across 50 countries globally. The business conglomerate continues to expand by entering new territories with a diverse portfolio of products and services by carefully analyzing emerging market trends to address customer demands and requirements.