Eurostar expands FMCG footprint in MENA region
- Saudi Arabia: Tuesday, February 26 - 2013 at 11:52
- PRESS RELEASE
Eurostar Group, a leading business conglomerate, is steaming ahead with its expansion plans in the MENA region. The group has won exclusive distribution rights for leading Indian FMCG brands in Saudi Arabia.
Eurostar has seen an overall volume increase of 25 - 30% in 2012 and expect a positive growth over the coming year.
The Eurostar Trading Division which is responsible for the FMCG operations is set to join hands with some of the world's best MNC principles to offer quality and value added products to consumers.
"KSA is where the Eurostar Group began and it remains a very important market for us. Indian brands and flavours are much appreciated in the Middle East region and we are confident of a positive response. With these rights, we also hope to grab the attention of other successful brands seeking representation and expand our business further," said Raju T. Jethwani, Chairman, Eurostar Group.
Apart from KSA, Eurostar has distribution rights in Libya, Sudan and UAE for the following brands:
•Libya - Vitalsberg, Godrej, Havana, Fairever, Supermax and Real Madrid energy drinks.
•Sudan - Twining, Ovaltine, Delmonte, Vitalsberg and Godrej.
•UAE - Real Madrid energy drinks.
The Eurostar Group has diversified into various domains including digital satellite receiving systems, consumer electronics, multimedia-pay TV, FMCG, trading, express-distribution, lighting, real estate, facility management, solar energy, corporate sales, with a keen interest in the IPTV and Telecom projects.
Since its establishment 30 years ago EUROSTAR, a homegrown brand, has over 25 retail showrooms in the Middle East with operations spread across 50 countries globally. The business conglomerate continues to expand by entering new territories with a diverse portfolio of products and services by carefully analyzing emerging market trends to address customer demands and requirements.
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / 4C. AME Info FZ LLC / 4C is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.