Martin Lindstrom Buyology Symposium

On April 19 2009, Martin Lindstrom, global branding and marketing guru and author of bestseller 'Buy-ology: The Truth and Lies about Why We Buy', will present LIVE & IN PERSON in Dubai to a senior level marketing and advertising audience from the corporate, government and public sectors. The Buy-ology Symposium explores why everything we believe about why we buy is wrong. Product placement is off track, sex doesn't sell and the TV commercial is dead in the water. So what's next for marketing? How can we repair advertising approaches when the basic toolkit for it - and which the $600 billion advertising industry depends on - needs fixing? If you're curious to learn more about your Buy-ology - to understand why Apple fans are willing to wait in line for 48 hours to receive a t-shirt; why we just can't drink a Corona beer without squeezing a wedge of lime into the bottle neck; and why Marcella, a 42-year-old woman from California has more than 500 gifts in her home from Marlboro - then the Buy-ology Symposium is a must for you.

The Buy-ology Symposium explores why everything we believe about why we buy is wrong. Product placement is off track, sex doesn't sell and the TV commercial is dead in the water. So what's next for marketing? How can we repair advertising approaches when the basic toolkit for it—and which the $600 billion advertising industry depends on - needs fixing?

Packed with amazing cases, groundbreaking insights and intriguing data, the Buy-ology Symposium addresses exactly that conundrum: how we replace the broken tools to enhance the success of advertising and branding.

This multimedia show explores what Martin Lindstrom and his global team of scientists have learned from the world's largest ever NeuroMarketing study. It holds revelations about the advertising of tomorrow, the future of TV commercials, and product placement revelations based in startling insights into our 'buy-ology'.

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