Intensive PR Programme

A 10-day intermediate Multi-Skill Programme covering the complete spectrum of PR disciplines and skills. This comprehensive two-week programme covers all key disciplines, skills and best practice modern in public relations.

You will learn about PR strategy and campaign planning, media relations, event management, protocol and hosting, writing for the media, press releases, crisis communication, online PR and public affairs.

Who should attend?

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

Course format:

Intensive Public Relations is a Pinnacle Multi-Skill Programme. This training format covers a range of different PR and communication skills. It is designed to develop fully rounded communications professionals.

The course is modular: each day deals with a distinct topic or discipline, and on each day you will work through four modules, each covering a set of key concepts and skills.

Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.

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