Creativity in PR

A one-day intermediate course providing inspiration and practical tools to create imaginative PR ideas. This course delivers inspiration and practical tools with which to create distinctive PR ideas that will outshine the competition, stick in people's minds, and achieve results.

You will examine examples of the greatest creative campaigns of all time, and learn innovative techniques to unlock your own creative potential.

Who should attend?

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is ideal for public relations professionals at all levels, who would like to add a competitive edge through enhanced creativity.

Course format:

This course revolves around immersion in real case studies of highly effective creative PR and communications. It is explicitly not about dense psychological theories of creativity or abstract, impractical ways to be creative. You will spend most of the day exploring examples of creativity and trying out practical tools to stimulate and facilitate your own creativity in PR.

This course comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.

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