Writing for the Web

A one-day intermediate course on how to write strategic communications content for websites, blogs and social media People consume information differently online: attention, scanning and navigation behaviour all confound the assumptions of writers used to traditional documents and paper. In this course you will learn and practice hands-on techniques to translate plain good writing into effective writing for the Web.

Pinnacle is a specialist training company and management consultancy focused uniquely on communications and public relations.

We work for companies, governments and people who want more value and impact from communications. We build communication skills for individuals and communication capacity for organisations. We empower communication departments to enhance reputation and deliver business goals.

We are a global business with headquarters in London; offices in Brussels, Dubai, Bahrain and Mumbai; and developing operations in Hong Kong, Singapore and Kuala Lumpur.

We are accredited, inspected and audited by two separate UK government-regulated training authorities: Edexcel and the British Accreditation Council.
Who do we train?

From press officers to prime ministers, we train all kinds of people whose role requires strong communication.

- In-house and agency communications and PR professionals
- Executives and managers including CEOs and board directors
- Politicians including members of parliament and government ministers
- Academics, doctors, researchers, scientists, engineers, architects, lawyers

How do we work?

We run courses and programmes globally for public and private organisations of all sizes, on many specialised PR topics, and in a range of formats:

- Open courses at our own training centres.
- Customised courses for organisations with particular needs
- Larger training conferences and seminars
- Strategic training programmes

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