Planning and Managing Public Relations Campaigns

A one-day intermediate course covering practical approaches to PR planning and management This course covers the complete process of translating strategy into results using practical approaches to PR planning and management. It introduces a menu of 10 universal of ingredients for effective campaigns, and a toolbox of planning techniques. You will learn to roll out campaigns smoothly, manage partners and suppliers, and troubleshoot effectively.

Pinnacle is a specialist training company and management consultancy focused uniquely on communications and public relations.

We work for companies, governments and people who want more value and impact from communications. We build communication skills for individuals and communication capacity for organisations. We empower communication departments to enhance reputation and deliver business goals.

We are a global business with headquarters in London; offices in Brussels, Dubai, Bahrain and Mumbai; and developing operations in Hong Kong, Singapore and Kuala Lumpur.

We are accredited, inspected and audited by two separate UK government-regulated training authorities: Edexcel and the British Accreditation Council.
Who do we train?

From press officers to prime ministers, we train all kinds of people whose role requires strong communication.

- In-house and agency communications and PR professionals
- Executives and managers including CEOs and board directors
- Politicians including members of parliament and government ministers
- Academics, doctors, researchers, scientists, engineers, architects, lawyers

How do we work?

We run courses and programmes globally for public and private organisations of all sizes, on many specialised PR topics, and in a range of formats:

- Open courses at our own training centres.
- Customised courses for organisations with particular needs
- Larger training conferences and seminars
- Strategic training programmes

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