Saudi International Motor Show (SIMS) 2012

Saudi International Motor Show (SIMS) is Saudi Arabia's 34th international event for motor vehicles, SUVs and motorcycles. Saudi Arabia's auto market is large and growing towards more sophisticated and manufacturers are betting on its long-term growth. Car sales in Saudi Arabia, the Gulf's largest automative market, are expected to jump over 30% from around 676,000 in 2010 to 880,000 in 2013 as the kingdom remains economically and commercially resilient to the global downturn.

The increasing availability of credit financing as a result of the steady regional market revival is projected to boost domestic car sales from under 50% to over 70% in the next few years. The Saudi market for luxury cars is also growing especially in the major cities of Riyadh and Jeddah. Over $1 billion are sold in the kingdom every year and this figure is increasing by about 27% annually. This made the Saudi government place the development of the automative sector as one of their prime strategies in the strengthening of its industrial (non-oil) base.

It is very interesting to know that up to 70% of Saudi Arabia's potential buyers are ages between 18 - 29. These buyers look young in age but they are very manufacturers to make a strong impression on young, upwardly mobile demographics, especially in styling and modification.

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