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Facebook to begin charging for promotional offers
- Middle East: Sunday, September 23 - 2012 at 09:33
Facebook Inc. has announced it will start charging businesses to run 'offers' on its social network, turning a previously free service into a potential revenue generator at a time when Wall Street is demanding new sources of growth and profit from the company, Reuters has reported. Launched earlier this year, Facebook Offers allows retailers and other local merchants send deals to their Facebook fans. The service has been free, but in coming weeks Facebook will require merchants to pay at least $5 on related ads to promote each Facebook Offer to a targeted audience of fans and friends of fans. The cost will vary based on the size of a company's Facebook pages.
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