Facebook sales outlook trimmed by $1.1bn
- Middle East: Sunday, September 02 - 2012 at 11:15
EMarketer has said Facebook may post $5.04bn in sales this year, down from the market researcher's earlier projection for $6.1bn as the biggest social network struggles to sustain advertising growth, Bloomberg has reported. EMarketer, which made its earlier prediction in February, now expects revenue to rise 36% in 2012 and 31% in 2013, compared with an 88% gain last year Growth in advertising, which makes up the majority of Facebook's sales, will slow to 34% in 2012 and 29% in 2013, compared to more than 68% last year, EMarketer said.
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