Fajr Al Eman Co. partners with Aplica Morteros Especials
- Kuwait: Wednesday, September 26 - 2012 at 14:49
- PRESS RELEASE
Fajr Al Eman General Trad. & Cont. Co., an affiliate of Khatif Holding, announces the signing of a partnership agreement with Aplica Morteros Especials, a leading specialized mortar manufacturer in Europe.
The partnership came at a time when the industry is witnessing a huge demand for high performance construction materials. Under the terms of the partnership agreement, Aplica Morteros Especials will provide a suite of unmatched quality products to Fajr Al Eman, who in turn will distribute the materials locally.
The agreement between the two parties was signed by Mr. Ali Khanafer, Chief Executive Officer, Fajr Al-Eman; and Mr. Daniel Rueda, International Managing Director, Aplica Morteros Especials.
Commenting on the partnership, Mr. Ali Khanafer, said: "We are extremely proud to have joined hands with Aplica Morteros Especials, which is one of the most reputed mortar manufacturer in Europe. As a building materials manufacturer, the quality of products is critical to our overall competitiveness. As we formalize this partnership today, we are confident that our customers in the Middle East, including here in Kuwait, will reap great benefits from this alliance."
"Today's announcement represents a significant milestone for both Fajr Al-Eman and Aplica Morteros Especials - and more importantly, for the regional construction sector," said Mr. Daniel Rueda. "This partnership provides a range of powerful synergies that will significantly enhance our ability to provide world-class construction products to rapidly growing countries in the Middle East. Building upon Fajr Al-Eman's strong local expertise, we will be uniquely positioned to meet the growing needs and capture future opportunities in this high-growth sector."
Adding further, Mr. Sami Hussein, COO, Fajr Al-Eman said: "There is a huge demand in the market for higher quality of materials and Aplica products work better for the MENA weather conditions. These products not only outperform competition, but also set high standards, meet market requirements and the vast range available enhances our company offerings. Along with this exclusive partnership come several advantages for our customers including a wide range of quality products under different categories of great value."
With a vast regional presence and established partnerships in Kuwait, Fajr Al Eman provides solutions to various sectors including construction, finishing, maintenance, restoration and retail. The company represents many international firms and serves as an affiliate to several globally operating companies in Kuwait and the region.
Aplica Morteros Especials offers products and solutions for tiling, finishing, decoration, environment-friendly mortars, concrete repair, anchoring, cosmetic and sealing mortars; self-leveling mortars, chemical additives and insulation and waterproofing.
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