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Falken launches 'WildPeak A/T' tyres in UAE

  • United Arab Emirates: Tuesday, December 04 - 2012 at 18:37
  • PRESS RELEASE

Falken Tyre, tyres for cars and trucks, launched its new range of 'WildPeak All Terrain' tyres in the UAE. The company has reinvigorated the all-performance sport utility and light truck tyre market with the launch of the new all-terrain, all season, all-purpose WildPeak A/T. Autostar Trading, part of the Albatha Group is the exclusive distributor of Falken Tyres in the UAE.

With an aggressive stance for maximum traction, the WildPeak A/T stands out from the crowd, featuring a symmetric five-rib pattern and rigid block designs allowing for exceptional on-road response and optimized off-road handling. This tyre is coupled with two stiff, extra wide steel belts for safety.

"We are delighted to launch WildPeak A/T in UAE as it features the latest in Falken's engineering and technology, making it the tyre that provides the ultimate driving experience. With a pleasant weather in the UAE more and more people are venturing into the desert. WildPeak Tyres are specially designed for this kind of a terrain and we are confident that the off-road enthusiasts will definitely appreciate the grip and the overall performance of the tyres. The demand for Falken Tyres has grown over the years and Falken is well positioned to meet our customers' requirements when they wish to replace their tyres," said Hassan M. Rashid, Manager, Autostar Trading.

A key feature of the new WildPeak A/T is the availability of sizes for the expansive sport utility and light truck market. The tyre is offered in today's most popular original equipment sizes with choices of 15 to 18 inch wheel diameters and many plus-sized applications.

In addition, four wide aggressive multi-angled grooves allow for maximum water and mud evacuation, while aggressive biting block edges provide unparalleled traction and control.

"Falken Tyre is dedicated to maximizing the value and longevity of our tyres to benefit our customers. Our technology enables us to expand the capabilities of our products and we are able to thereby pass on these benefits to our customer," added Hassan.

"Falken brings its extensive performance advantage to the established light truck/SUV tyre market through WildPeak A/T. This is the perfect all-purpose tyre, capable of tackling anything in its way. We are confident that benefits of this tyre will quickly make it a popular choice among consumers. With a durable, rubber compound, the WildPeak A/T will provide its owners with a long tyre life and a smooth ride, exceeding all driving expectations," concluded Hassan.

Now, almost three decades later, Falken has become a well-known, stand-alone brand that focuses on UHP (Ultra High Performance) products while utilizing professional motorsports to further develop and improve products for worldwide distribution.
Hassan M. Rashid, Manager, Autostar Trading at the launch of WildPeak A/T Tyres.
Hassan M. Rashid, Manager, Autostar Trading at the launch of WildPeak A/T Tyres.
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