Foreword
The football World Cup, held every four years and hosted in South Africa this year - the first time that it has been held in the continent - is one of the biggest global events in the international sports calendar. With hundreds of millions of people expected to watch the tournament, the ripple effects are going to be felt far beyond the borders of the host country. AMEinfo.com takes a look at how businesses in the region; from the tourism and hospitality industry to internet providers and airlines, are looking to capitalise on the FIFA World Cup 2010, one of the world's most lucrative events.
Report Contents
Cyberscammers tackle FIFA World Cup »
Cybercriminals are using the FIFA World Cup in phishing activities, luring potential targets with very professional lottery type emails. Phil Blizzard links up with Greg Day, Director of Security Strategy, McAfee, UK on what to avoid and the techniques now being used by cyberscammers.-
» Emirates flights provide live updates on FIFA goals
Goals scored in the FIFA World Cup matches are being relayed, as they happen, to all Emirates flights so passengers are updated as the action progresses in South Africa. Patrick Naef, Divisional Senior VP, Emirates Group IT explains to Phil Blizzard how this is achieved and how IT is keeping passengers better connected during their flights.
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» Into the FIFA World Cup Arena, Barasti, Dubai
A gigantic football shaped arena is the focus for the FIFA World Cup 2010 at the Barasti, Mina Seyahi Complex, Dubai. Phil Blizzard talks to Derryn French, Director, Marketing Communications about their substantial investment to provide fans with this exciting venue.
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» FIFA World Cup challenge at Barasti, Mina Seyahi
Our look at the commercial propositions and opportunities linked to the FIFA World Cup continues with a gigantic football shaped arena. Derryn French, Director Marketing Communications, Mina Seyahi Complex, Dubai, talks to Phil Blizzard about their substantial investment to provide fans with this exciting venue.
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» FIFA World Cup shows at Meydan grandstand
During the FIFA World Cup 2010 Meydan, home to the Dubai World Cup horse race, will host a series of television style shows presented by Showtime's Rob McCaffrey and Derek Whyte, along with special guests from the world of sport. Phil Blizzard talks to Mark Baker, MD, CEO Event Management and also Derek Whyte, former Scotland player.
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» Du announces 3D FIFA World Cup 2010 at no additional cost
Close on the heels of announcing its World Cup package, Du is further boosting its home entertainment offering by introducing a 3D channel - Al Jazeera Sports 3D, at no extra cost. All Du TV customers who subscribe to Du's world cup package can enjoy 25 matches in 3D format. Du was the first in the region to launch 3D TV service to all its customers.
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» Meydan set to score with FIFA World Cup
We look at the commercial propositions and opportunities linked to the FIFA World Cup and what is being staged for fans in the region. At the Meydan, home to the Dubai World Cup horse race, a series of television style shows will be hosted by Showtime's Rob McCaffrey and Derek Whyte, along with special guests, as Phil Blizzard reports.
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» Emirates in Cape Town with FIFA World Cup
Emirates are the first airline to reach Official Partner status for a FIFA World Cup tournament. In this special link-up with Cape Town, Phil Blizzard talks to Roger Duthie, Manager Group Sponsorship, Emirates, about this partnership and captures the atmosphere in one of the host cities.
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» Dubai hotels expect World Cup boost
The FIFA World Cup could not come at a better time for hotels in Dubai, as they are expecting hordes of customers to watch the games at their food and beverage outlets, providing a welcome extra revenue boost during the slow summer period.
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» IT sector wary of FIFA World Cup threats
The IT sector has been put on alert as major security and network issues have been raised by the impending start of the FIFA World Cup. This year the tournament is to be more widely available via live streaming online than ever before, and analysts have said this could have an impact on office networks as employees attempt to watch games at the office, while security threats have been highlighted as an increased risk.
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» Al Jazeera to show some FIFA World Cup matches for free
Al Jazeera is to show some World Cup matches for free, without the need to buy a $100 viewing card, Qatar daily Gulf Times has reported. FIFA broadcast rules state that Al Jazeera must show the opening ceremony, the first match and the final for free. Al Jazeera is also considering showing the semi finals and all matches involving Algeria for free as well, the newspaper said.
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» Du explains FIFA World Cup TV package delay
Following a nerve wracking delay for its customers, Du recently announced the details of its FIFA World Cup viewing package. Peter Ward talks to Farid Faraidooni, CCO, Du, about the reasons behind the wait and the details of the deal on offer.
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» Conrad and Hilton Hotels & Resorts launches branding campaign with Fifa World Cup theme
In partnership with Pepsi and Al Ahram Beverages, Conrad and Hilton Hotels & Resorts in Egypt will launch a regional World Cup Campaign during the month of June 2010.
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» UAE TV goes 3D
The promise of 3D TV became a reality in the UAE last week, as telecom operators Etisalat and Du simultaneously announced that they are launching 3D TV services. With the announcements, both operators also became the first in the region to offer the service to their customers.
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» Emirates announces extra flights to South Africa for FIFA World Cup
Players at this year's FIFA World Cup may be hoping to escape the referee's cards, but for fans desperate to experience the world's greatest sporting event, there's never been a better time to get booked.
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» Emirates deals for World Cup
Emirates is due to announce its role in the upcoming World Cup football championships today. This is likely to include special deals to fly fans to Germany. The airline has 14 flights a week to both Frankfurt and Munich and seven to both Dusseldorf and Hamburg.






